data protection

Privacy Policy

What data does THELURE process?

THELURE offers various services that you can use in different ways. Depending on how you use them, we collect different data from various sources. You provide much of this data to us yourself, for example, during registration or when placing an order (e.g., name, email address, postal address). We also automatically collect technical device and access data (e.g., which device you are using) as well as data from our own analyses. In certain cases, we also receive information from third parties, such as payment service providers.

What does THELURE use my data for?

We process your data in accordance with applicable data protection laws, in particular the Swiss Federal Act on Data Protection (FADP). The main purposes of processing are order fulfillment, the provision and personalization of our services, and their security. We also use your data for product development, market research, optimization of our business processes, and personalized advertising.

Personalized Services

We want to offer you a personalized shopping experience. To achieve this, we tailor our content and offers to your interests and continuously improve our services.

Information about websites and apps

We use your data to provide our website and apps. In addition to device and access data, we analyze your usage behavior to improve our services and show you relevant content.

Information about social media fan pages

THELURE maintains profiles on social networks (e.g., Instagram, Facebook). When you interact with our pages, the operators of these networks collect your usage data, over which we have only limited control.

Newsletter

Our newsletters contain inspiring content, product offers, discounts, and personalized recommendations. You can unsubscribe from the newsletter at any time.

Personalized product recommendations

We present you with product recommendations, surveys and reviews based on your previous orders and browsing behavior, even if you have not subscribed to a newsletter.

Vouchers

We use data related to vouchers for their verification, processing, sending and redemption, as well as for fraud prevention.

How does THELURE use my data for advertising?

Your data may be used for personalized advertising within our services as well as on third-party websites and apps. This is done using standard online technologies.

Who will my data be shared with?

We only share your data when legally permitted. This includes, among others, service providers for customer service, technology, and logistics. These providers only receive the access necessary for the respective service.

What data protection rights do I have?

Under the legal conditions, you have the following rights:

• Right to information (Art. 25 GDPR)

• Right to erasure (Art. 32 GDPR)

• Right to rectification (Art. 32 GDPR)

• Right to restriction of processing

• Right to data portability (Art. 28 GDPR)

• Right to lodge a complaint with the competent data protection authority (Federal Data Protection and Information Commissioner, FDPIC)

• Right to withdraw consent

• Right to object to certain processing activities

Please contact us at datenschutz@thelure.ch .

When will my data be deleted?

We store your personal data for as long as this is necessary for the aforementioned purposes or as required by law.

How does THELURE protect my data?

Your data is transmitted using SSL encryption and secured through technical and organizational measures.

Changes to this privacy policy

Further developments of our services may necessitate changes to this privacy policy. Please check it regularly.

contact person

If you have any questions or wish to exercise your rights, you can contact our data protection team at info@thelureclothing.ch .

Service-specific information

Certain data processing activities may vary depending on the service. You can find details here.

Country-specific information

Specific data protection regulations may apply depending on the country. You can find more information here.

Information about cookies

We use cookies and similar technologies to improve your user experience, keep our website secure and functional, and provide personalized content and advertising. In doing so, we collect information about your usage patterns and preferences. By using our website, you consent to the use of cookies.